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Title:The Art of Social Media: Power Tips for Power Users
Format Type:Ebook
Author:
Publisher:Portfolio
ISBN:1591848075
ISBN 13:
Number of Pages:208
Category:Business, Non fiction, Social media, Reference

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki, Peg Fitzpatrick

PDF, EPUB, MOBI, TXT, DOC The Art of Social Media: Power Tips for Power Users From the bestselling author of i The Art of the Start i and i Enchantment i a no nonsense guide to becoming a social media superstar b .

By now it s clear that whether you re promoting a business a product or yourself social media is near the top of what will determine your success or failure And there are countless pundits authors and consultants eager to advise you .

But there s no one quite like Guy Kawasaki the legendary former chief evangelist for Apple and one of the pioneers of business blogging tweeting facebooking tumbling and much much more Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media the one essential guide you need to get the most bang for your time effort and money .

With more than practical tips tricks and insights Guy and Peg present a ground up strategy to produce a focused thorough and compelling presence on the most popular social media platforms They guide you through the steps of building your foundation amassing your digital assets going to market optimizing your profile attracting more followers and effectively integrating social media and blogging .

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game i The Art of Social Media i is full of tactics that have been proven to work in the real world Or as Guy puts it Great Stuff No Fluff a target blank href http artof social rel nofollow http artof social a

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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services, Enchantment: The Art of Changing Hearts, Minds, and Actions, The Macintosh Way, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit ion, The Art of Social Media: Power Tips for Power Users, How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit, What the Plus! Google+ for the Rest of Us, APE: Author, Publisher, Entrepreneur. How to Publish a Book, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Enchantment as defined by bestselling business guru Guy Kawasaki is not about manipulating people It transforms situations and relationships It converts hostility into civility and civility into affinity It changes the skeptics and cynics into the believers and the undecided into the loyal Enchantment can happen during a retail transaction a high level corporate negotiation or a Facebook update And when done right it s more powerful than traditional persuasion influence or marketing techniques br br Kawasaki argues that in business and personal interactions your goal is not merely to get what you want but to bring about a voluntary enduring and delightful change in other people By enlisting their own goals and desires by being likable and trustworthy and by framing a cause that others can embrace you can change hearts minds and actions For instance enchantment is what enabled br A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas br A small cable channel E to win the TV broadcast rights to radio superstar Howard Stern br A seemingly crazy new running shoe Vibram Five Fingers to methodically build a passionate customer base br A Canadian crystal maker Nova Scotian Crystal to turn observers into buyers br br This book explains all the tactics you need to prepare and launch an enchantment campaign to get the most from both push and pull technologies and to enchant your customers your employees and even your boss It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts It will help you overcome other people s entrenched habits and defy the not always wise wisdom of the crowd br br Kawasaki s lessons are drawn from his tenure at one of the most enchanting organizations of all time Apple as well as his decades of experience as an entrepreneur and venture capitalist There are few people in the world more qualified to teach you how to enchant people br br As Kawasaki writes Want to change the world Change caterpillars into butterflies This takes more than run of the mill relationships You need to convince people to dream the same dream that you do That s a big goal but one that s possible for all of us, No description available, Guy Kawasaki CEO of garage com and former chief evangelist of Apple Computer Inc presents his manifesto for world changing innovation using his battle tested lessons to help revolutionaries become visionaries br br Create Like a God br br Turn conventional wisdom on its head create revolutionary products and services by analyzing how to approach the problems at hand br br Command Like a King br br Take charge and make tough insightful and strategic decisions break down the barriers that prevent product adoption and avoid death magnets the stupid mistakes just about everyone makes br br Work Like a Slave br br Get ready for hard work and lots of it To go from revolutionary to visionary you ll need to eat like a bird relentlessly absorbing knowledge about your industry customers and competition and poop like an elephant spreading the large amount of information and knowledge that you ve gained br br Filled with insights from top innovators such as Amazon com Dell Hallmark and Gillette and rich with hands on experience from the front lines of business Rules for Revolutionaries will empower you whether you re an entrepreneur engineer inventor manager or small business owner to turn your dreams into reality your reality into products and your products into customer magnets, In the publisher of one of my books Enchantment could not fill an order for ebook copies of the book Because of this experience I self published my next book What the Plus and learned first hand that self publishing is a complex confusing and idiosyncratic process As Steve Jobs said There must be a better way br br With Shawn Welch a tech wizard I wrote APE to help people take control of their writing careers APE s thesis is powerful yet simple filling the roles of Author Publisher and Entrepreneur yields results that rival traditional publishing We call this artisanal publishing that is when writers who love their craft control the publishing process and produce high quality books br br APE is pages of tactical and practical inspiration People who want a hype filled get rich quick book should look elsewhere On the other hand if they want a comprehensive and realistic guide to self publishing APE is the answer