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Title:Understanding Media: The Extensions of Man
Format Type:Ebook
Author:
Publisher:Mit Press
ISBN:0262631598
ISBN 13:
Number of Pages:389
Category:Non fiction, Philosophy, Sociology, Technology, Communication, Theory, Science, Psychology, Journalism, Design

Understanding Media: The Extensions of Man by Marshall McLuhan, Lewis H. Lapham

PDF, EPUB, MOBI, TXT, DOC Understanding Media: The Extensions of Man This reissue of Understanding Media marks the thirtieth anniversary of Marshall McLuhan s classic expose on the state of the then emerging phenomenon of mass media Terms and phrases such as the global village and the medium is the message are now part of the lexicon and McLuhan s theories continue to challenge our sensibilities and our assumptions about how and what we communicate

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Understanding Media: The Extensions of Man, The Mechanical Bride: Folklore of Industrial Man, Laws of Media: The New Science, The Global Village: Transformations in World Life and Media in the 21st Century, The Gutenberg Galaxy: The Making of Typographic Man, War and Peace in the Global Village, The Book of Probes, The Essential Mcluhan, Understanding Me: Lectures and Interviews, The Medium is the Massage
Initiallly published in this text is regarded as a revolutionary work for its depiction of a planet made ever smaller by new technologies A mosaic of pointed insights and probes this text predicts a world without centres or boundaries It illustrates how the electronic information travelling around the globe at the speed of light has eroded the rules of the linnear literate world No longer can there be fixed positions or goals, i The Medium is the Massage i is Marshall McLuhan s most condensed and perhaps most effective presentation of his ideas Using a layout style that was later copied by i Wired i McLuhan and coauthor designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized i Understanding Media i McLuhan s ideas about the nature of media the increasing speed of communication and the technological basis for our understanding of who we are come to life in this slender volume Although originally printed in the art and style in i The Medium is the Massage i seem as fresh today as in the summer of love and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village, In the last twenty years of his life Marshall McLuhan published a series of books that established his reputation as a world renowned communications theorist and the pre eminent seer of the modern age It was McLuhan who made the distinction between hot and cool media And it was he who coined the phrases the medium is the message and the global village and popularized other memorable terms including feedback and iconic br br McLuhan was far more than a pithy phrasemaker however He foresaw the development of personal computers at a time when computers were huge unwieldy machines available only to institutions He anticipated the wide ranging effects of the Internet And he understood better than any of his contemporaries the transformations that would be wrought by digital technology in particular the globalization of communications and the instantaneous simultaneous nature of the new electric world In many ways we re still catching up to him forty years after the publication of i Understanding Media i br br In i Understanding Me i Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan They have in common the informality and accessibility of the spoken word In every case the text has been transcribed from the original audio film or videotape of McLuhan s actual appearances This is not what McLuhan wrote but what he said the spoken words of a surprisingly accessible public man He comes across as outrageous funny perplexing stimulating and provocative McLuhan will never seem quite the same again br br The foreword by Tom Wolfe provides a twenty first century perspective on McLuhan s life and work and co editor David Staines s insightful afterword offers a personal account of McLuhan as teacher and friend br br Lectures and interviews includeElectronic Revolution Revolutionary Effects of New Media Popular Mass Culture American Perspectives Technology the Media and Culture The Communications RevolutionCybernetics and Human Culture The Future of Man in the Electric Age The Medium Is the Massage Predicting Communication via the Internet The Marfleet Lectures Canada the Borderline Case Towards an Inclusive ConsciousnessFordham University First Lecture Open Mind Surgery TV News as a New Mythic Form The Future of the Book The End of the Work Ethic Art as Survival in the Electric Age Living at the Speed of Light What TV Does Best TV as a Debating Medium Violence as a Quest for Identity Man and Media, Since its first appearance in the impact of The Gutenberg Galaxy has been felt around the world It gave us the concept of the global village that phrase has now been translated along with the rest of the book into twelve languages from Japanese to Serbo Croat It helped establish Marshall McLuhan as the original media guru More than copies are in print The reissue of this landmark book reflects the continuing importance of McLuhan s work for contemporary readers